Lacy Turner’s phone lights up with an alert whenever the year’s hottest toys are back in stock. Heather Swanson looks in on a Facebook group where eager parents post their tips for tracking down a must-have doll or game.Read more
This holiday, there is no shortage of great toy options for kids — from big Rideamals Ponies to jumbo Nerf lasers and gaming machines. But if you're looking for something a little smaller to dazzle your little-loved one, you're also in luck. HereRead more
Ah, the selling power of commercials and YouTube. You see something, it creates a desire, and boom — before you know it you’re in line for it at a store or adding it to your shopping cart online. Well, it works the same way for kids.Read more
Back in August, the busy toy elves over at Moose let me share with the world an exclusive render image, a concept illustration that (just barely) previewed their upcoming and officially licensed miniature Fortnitecollectible figure line.Read more
It's the time of year for awards. In the toy world none come bigger or more important than the Toy Industry Association, Toy of the Year.
Today I can reveal the selections in the Tech Toy of the Year category.Read more
Scruff-A-Luvs are ramping up to be the hottest toy of the 2018 holiday season. If your child put one on their Christmas list this year, you are going to want to act fast, as they are already selling out.Read more