What’s happening
Hot toys 2018: Pooping unicorns, endless unboxing and matted fur balls
Lacy Turner’s phone lights up with an alert whenever the year’s hottest toys are back in stock. Heather Swanson looks in on a Facebook group where eager parents post their tips for tracking down a must-have doll or game.
Read moreHoliday Gift Guide 2018: The Best Toy Stocking Stuffers for Kids
This holiday, there is no shortage of great toy options for kids — from big Rideamals Ponies to jumbo Nerf lasers and gaming machines. But if you're looking for something a little smaller to dazzle your little-loved one, you're also in luck. Here
Read more10 Gifts For Your Kid Who Wants Everything They See On TV
Ah, the selling power of commercials and YouTube. You see something, it creates a desire, and boom — before you know it you’re in line for it at a store or adding it to your shopping cart online. Well, it works the same way for kids.
Read more'Fortnite Battle Royale Collection': New Images, Price And Where To Pre-Order
Back in August, the busy toy elves over at Moose let me share with the world an exclusive render image, a concept illustration that (just barely) previewed their upcoming and officially licensed miniature Fortnitecollectible figure line.
Read moreThese Are The Toy Association's Top Tech Toys Of the Year
It's the time of year for awards. In the toy world none come bigger or more important than the Toy Industry Association, Toy of the Year.
Today I can reveal the selections in the Tech Toy of the Year category.
Read moreScruff-A-Luvs, Hottest 2018 Holiday Season Toy, Is Already Selling Out
Scruff-A-Luvs are ramping up to be the hottest toy of the 2018 holiday season. If your child put one on their Christmas list this year, you are going to want to act fast, as they are already selling out.
Read more